Client:
Bupa
Scope of works:
Key Visual, Wall sticker, Backdrop, Photo props
Developed the key visual and environmental graphics for Bupa and Blua Health’s indoor exhibition in Causeway Bay. The project included the main campaign visual, backdrop design, wall stickers and supporting exhibition graphics. Using a vibrant blue palette, approachable 3D characters and app-inspired visual elements, the design introduced Blua Health’s digital wellness features in a friendly and accessible way. The visual system was applied consistently throughout the space to create an engaging branded environment and guide visitors through the exhibition content.
Imapct:
The design transformed a functional exhibition booth into a clear and immersive brand experience. Large-scale characters and mobile interface graphics helped demonstrate how Blua Health’s services could be used in everyday life, making digital healthcare concepts easier for visitors to understand. The consistent use of colour, typography and graphic elements strengthened the connection between Bupa and Blua Health across multiple touchpoints. Clear bilingual information and step-by-step visuals also supported visitor engagement, encouraging audiences to explore the platform and interact with its health and fitness features.
Challenges:
The main challenge was to communicate a relatively detailed digital healthcare service within a busy physical exhibition environment. The content needed to explain app features, user benefits and participation steps without overwhelming visitors with too much information. The design also had to balance Bupa’s established corporate identity with Blua Health’s more youthful and digital-focused visual language. Another challenge was adapting interface elements and character graphics across different wall sizes and viewing distances while maintaining legibility, visual hierarchy and a consistent experience throughout the exhibition space.
